Reporter's Notebook

Calling in the big guns

Ron Edwards, president of Vancouver-based Western Construction Services Inc., has big plans to attract a restaurant to the mixed use development he has designed for Felida.

The Board of Clark County Commissioners approved a zone change from urban low density residential to mixed use for the parcel where the project will take shape at the intersection of Northwest 119th Street and Northwest 36th Avenue, and now the project is in the permitting stage.

The preliminary site plan included space for a 2,500-square-foot restaurant. Restaurants have not been an easy sell in Felida, especially in financially tricky times.

But Edwards is thinking big. He has considered calling the Food Network to pitch a reality TV show that would follow the search for the next great restaurant to locate in the space.

I can’t help but wonder what catchy name the Food Network would come up with for the show – any ideas?

-Megan Patrick-Vaughn can be reached at mpatrick@vbjusa.com